<div><div><div>In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. <I>Creating and Delivering Your Value Proposition</I> provides guidance for business leaders demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, <I>Creating and Delivering Your Value Proposition</I> is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.</div></DIV></DIV>