This concise guide focuses on conveying clear messages and avoiding verbosity and jargon when writing in English for sales, public relations, presentations, reports, minutes, manuals, e-mails, and the web for the global market. It offers advice and checklists for both native and non-native English writers, progressing from defining readers and customers to final touches like choosing fonts. Each chapter on a specific type of writing includes a checklist. There is no subject index. Talbot is a business writing consultant. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)