<DIV><p><I>More Guerrilla Marketing Research</I> will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques.  The follow-up to <I>Guerrilla Marketing Research</I>, this book destroys the myth that only big companies can afford marketing research.  It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it.  <I>More Guerrilla Marketing Research</I> includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research.</p><p> </P><p>Reviews of the first edition:</P><p> </P><div><p>“[A] great addition to the 'guerrilla marketing' books designed to give practical advice to smaller and medium-sized businesses. – <I>Choice<BR></I></P><p></P><div>“In simple, layman's terms, outlines successful strategies that even the smallest businesses can implement.” – <I>Kirkus Reviews</I></DIV><div><I></I> </DIV><p></P><div>“[A] practical guide for the nonprofessional researcher.” – <I>Journal of Economic Literature</I></DIV><div><I></I> </DIV></DIV><p>“[A] very good primer on the subject.” – <I>Library Journal</I></P></DIV>