<DIV><P>A damaged reputation can severely hurt the bottom line.  Most corporations value their reputations accordingly.  <I>New Strategies for Reputation Management</I> shows executives how to take the initiative in strategically managing a company's reputation.<br><BR>Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for today's information age.  He describes a host of new and robust methods that will ensure a company's reputation can withstand the major crises and unforeseen events that threaten it.<BR><BR>Covering both practical and strategic issues, <I>New Strategies For Reputation Management</I> explains how to deal effectively with unexpected crises.  It also describes what strategies can build a company's good reputation at other times.  International case studies and hundreds of examples drawn from the author's extensive experience in the field make this book an effective guide for managing a company's reputation for success.</P></DIV>