<DIV><DIV><DIV><P><I>Selling to Win</I> is full of sales tips and practical advice such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition and close a sale. <BR><BR>Widely recognized as one of the most effective and powerful sales-improvement guides, <I>Selling to Win </I>has helped thousands of people improve their selling skills. </P></DIV>