The author of Internet Riches, an Internet success coach in Hollywood, provides tips on how to profit from this "gold rush" with such online tools as social networking sites, blogs, microblogs (e.g., Twitter), e-mail publishing, viral video productions, and search engine keyword advertising. Fox explains why some tactics do not work. The guide includes advice from experts, case studies of Web entrepreneurs who have used these tools successfully, and recommended resources. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)