<DIV>The current downturn may prove more brutal than most previous recessions. It's already hammering companies in markets around the globe. It will test businesses to their fullest-many won't survive.<BR><BR>But downturns present strategic opportunities, too. In fact, many more companies achieve dramatic gains during recessions than in normal times.<br><BR>How to ensure your company emerges successful? In Winning in Turbulence, a new volume in the Memo to the CEO series, Bain & Company downturn strategist Darrell Rigby provides the playbook. He presents a powerful framework and diagnostic tool (available in the book and online) for assessing three dimensions of your situation:<BR>- Your industry's sensitivity: How hard is it hit by this downturn?<br>- Your company's strategic position: Are you an industry leader or follower?<br>- Your firm's financial position, including cash reserves.<BR><BR>The author then explains how to craft an action plan tailored to the situation you've diagnosed, providing tools for:<BR>- Cutting costs intelligently-sustaining your margins and brand<br>- Boosting revenue by refocusing your sales force on the right customers<br>- Channeling resources into your core businesses<br>- Preparing for bold moves, such as game-changing acquisitions<BR><BR>Timely and practical, this book positions you to survive a downturn and emerge stronger once the recovery begins.</DIV>