<DIV>When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to ease before going green.<BR><BR>Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities.<BR><BR>Part manifesto and part how-to guide, this concise and engaging book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. You'll discover how to:<BR><BR>-Get lean: Amp up your energy and resource efficiency to survive tough times<BR><BR>-Get smart: Use environmental data about products and supply chains for competitive advantage<BR><BR>-Get creative: Rejuvenate your innovation efforts by asking heretical questions such as "How might we operate with no fossil fuels?"<BR><BR>-Get going: Engage and excite employees to solve the company's, the customer's, and the world's environmental challenges<BR><BR><BR>Green Recovery is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy.<BR><BR></DIV>