Fashion depends on visuals: When we see something we like we are responding to its color, line, form, and eye-appeal. In this sense, fashion communicates itself without words, without added graphics. But communicating about fashion demands much more than the mere presence of garments. accessories, and footwear. It involves a wide range of media including words printed, spoken, and electronically transmitted. Those words may serve alone, or they may be paired with images and designs to enhance and illustrate their meaning. Uncopering Fashion uses a systematic approach to reveal the fashion industry's underlying network of communications.<BR><BR>The term "fashion communications" refers not only to monthly fashion magazines, but also to every faeet of information relating to fashion from the names of colors at the dye factory to the latest runway reviews on fashion Web sites. Focusing on the key areas of manufacturing, business, sales, advertising and representation in the media. Wolbers uses a who-what-when-where-why-and-how approach to engage eritieal thinking, inspire creativity, and explore all the media that serve fashion.<BR><BR>Creative projects and exercises designed for both inside and outside the classroom to help students master the unique language of fashion<BR><BR>Profiles featuring interppieu's with individual designers. writers, museum curators. small business owners. retailers. photographers. and bloggers from Project Runu'dy contestant Marla Duran to Pulitzer Prize-winning fashion journalist Robin Givhan<BR><BR>"This book is truly necessary for fashion programs anywhere or for anyone who seeks to develop communication skills."<BR><BR>Professor connie Heller-Horaeck. Albright College, from the Forcworde<BR><BR>Tips and guideline for efficient research. communication. and information presentations throughout the text Eight-page color insert featuring inspiring photos from Annie Leibovitz that leaches readers how to communicate effectively with visuals<BR><BR>Press kits, press releases, designer "look books." and other media tools that exemplify successful communication Chapter objectives and key terms in each chapter