<div><p style="margin-bottom: 10pt;" class="MsoNormal">Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.</p> <p style="margin-bottom: 10pt;" class="MsoNormal">In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, <I>Visual Language for Designers</i> explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.</p> <p style="margin-bottom: 10pt;" class="MsoNormal">Includes:</p> <p style="margin: 0in 0in 10pt 0.25in;" class="MsoNormal">—How to organize graphics for quick perception</p> <p style="margin: 0in 0in 10pt 0.25in;" class="MsoNormal">—How to direct the eyes to essential information</p> <p style="margin: 0in 0in 10pt 0.25in;" class="MsoNormal">—How to use visual shorthand for efficient communication</p> <p style="margin: 0in 0in 10pt 0.25in;" class="MsoNormal">—How to make abstract ideas concrete</p> <p style="margin: 0in 0in 10pt 0.25in;" class="MsoNormal">—How to best express visual complexity</p> <p style="margin: 0in 0in 10pt 0.25in;" class="MsoNormal">—How to charge a graphic with energy and emotion</p><p> </p> <p class="MsoNormal"> </p></DIV>