<DIV>Google is an incredibly all-encompassing tool that makes navigating the internet far easier than it ever was. Those sites that reside at the top of any given search result are far more likely to experience heavy traffic. Now, this easy-to-use guide helps those who want their web content to stand out from the millions of sites available. Appropriate for all skill levels, <I>Getting Noticed on Google in Easy Steps</I> helps website programmers alter their content to achieve higher prominence on the search engine. By indicating popular keywords, niche markets, and helping readers outsmart the competition, this book is a valuable resource for those looking to make their websites more visible and effective.</DIV>