<DIV>The latest volume in the series: Understanding Marketing<BR><BR>Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?<BR><BR>This volume provides the concepts and examples you need. You'll learn how to:<BR><BR>-Define a target market<BR><BR>-Identify and understand your toughest competitors<br><BR>-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)<BR><BR>-Test new product or service ideas with customers<BR><BR>-Get the most from relationship marketing<BR></DIV>