Dilenschneider (founder and CEO, Dilenschneider Group public relations and communications consulting) illustrates how public relations professionals can take advantage of the emerging opportunities the Internet and digital media present. He also offers advice and guidance on using traditional methods of communications, such as television and radio, telephone pitches and direct mail. The result is a comprehensive look at all of the tools, traditional and evolving, that professional communicators need to do their jobs successfully. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)