<DIV>In today's changing, untrusting markets, companies need to do something more to stand out -- something special to succeed.  If that extra something is also more sustainable, in that it's long-lasting and that it's supportive of the wider world, then it has the best chance of creating larger and longer impact.</DIV><div> </DIV><div><I>People, Planet, Profit</I> focuses on three ways that companies can grow their business while transforming their values: by defining a purpose to their business beyond profit -- what it does for people's lives and society in general; by translating that into a compelling proposition for customers; and by aligning the whole business to deliver this proposition practically and more profitably.  Author Peter Fisk writes in the engaging voice that made his book <I>Marketing Genius</I> so popular.</DIV>