Richard Denny is a cottage industry unto himself. His various writings about sales, negotiating, relationship building, and enterprise management are prolific. Each works chapters are written simply to be easily absorbed in short bits of time: just the right thing for busy executives. According to studies, motivating employees is among the most common objectives in companies. Yet most companies have no systematic understanding or plan in place to develop that motivation. In this book, Denny identifies the component parts of motivation and outlines specific traits managers can emulate to produce better motivational results in their organizations. The lessons presented are straightforward and intended to be easily put into practice. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)