<div><p>Financial management comprises more than accounting and reporting. It is crucial at all stages in the business cycle, whatever the state of your business.</p> <p>Though written to help the British entrepreneur, <I>Effective Financial Management</I> covers the day to day financial concerns of a business in a practical, common-sense way.  It starts with advice on raising money for a business; continues through maintaining investor relationships; includes useful information on accounting, reporting, and communicating effectively with a wide range of stakeholders; gives vital tips on budgeting, forecasting, and managing business costs and cashflow; and explains how to successfully assess projects and buy assets.</p></DIV>