<DIV><DIV><p class="MsoNormal" style="margin: 0in 0in 0pt">Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work&mdash;until now.</p> <p class="MsoNormal" style="margin: 0in 0in 0pt">&nbsp;</p> <p class="MsoNormal" style="margin: 0in 0in 0pt"><I>Universal Principles of Design, Revised and Updated</i> is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the &quot;80/20&rdquo; rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.</p> <p class="MsoNormal" style="margin: 0in 0in 0pt">&nbsp;</p> <p class="MsoNormal" style="margin: 0in 0in 0pt">This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.</p></DIV>