<DIV> <p><I>Basics Product Design: Visual Conversations</I> introduces design students to the art of communication in product design.</p> <p style="margin-top: 0px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 11px; font-family: inherit; vertical-align: baseline; ">The book explains a product's transition from rough concept to fully-realised production. It examines methods of eliciting an emotional response in the use of 2D and 3D mixed media and explores the physical realisation of ideas in the form of models and prototypes.</p> <p style="margin-top: 0px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 11px; font-family: inherit; vertical-align: baseline; "><I>Basics Product Design: Visual Conversations</I> puts design theory into a real-world context with beautiful examples and case studies from some of the worldís leading designers. The title comprises a comprehensive introduction to the language of product design.</p> <p style="margin-top: 0px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 11px; font-family: inherit; vertical-align: baseline; ">Other titles in the <I>Basics Product Design</I> Series include: <I>Idea Searching </I>and <I>Material Thoughts.</I>  </p> </div>