AVA Academia's Required Reading Range: Module Reader titles are designed to support specialised modules of visual arts degree courses. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject.<BR><BR>Creative Research: The Theory and Practice of Research for the Creative Industries is designed to lead you through the key knowledge, practices and skills of research methods in the study of design management and focuses on defining the research problem, deciding on a research process and undergraduate or postgraduate level or as a practitioner within the creative fields.<BR><BR>The book begins with an overview of the field of research within the context of the creative industries, and then goes into detail on the stages involved in undertaking a research project within this field. You will be introduced to a range of philosophical assumptions upon which your research can be based and the implications of these assumptions on the method or methods that you choose. In addition to this, techniques and procedures for collecting and analysing different types of data are examined and analysed in detail.<BR><BR>Ethical practice is well known, taught and discussed in the domains of medicine, law, science and sociology but was, until recently, rarely discussed in terms of the Applied Visual Arts. Yet design is becoming an increasingly integral part of our everyday lives and its influence on our society ever-more prevalent.<BR><BR>AVA Publishing believes that our world needs integrity; that the ramifications of our actions upon others should be for the greatest happiness and benefit of the greatest number. We do not set ourselves out as arbiters of what is `good' or `bad', but aim to promote discussion in an organised fashion for an individual's understanding of their own ethical inclination.