The Fundamentals of Creative Photography offers a comprehensive introduction to the exciting world of applied creative photograhy. The structure of the book takes the reader from the theoretical underpinnings of photography - always prividing an explantion of how the technical aspects are used expressively - to the practical and professional fulfilment of a working brief. The book concerns itself with images that are to be used, not those created solely for self-expression.<BR><BR>The Fundamentals of Creative Photography gives a unique insight into professional working practices in the creative imaging industries. It is an ideal introductory text for anyone looking for a work placement in the industry or those studying or teaching professional practice modules within a lens-based visual arts degree or further education course. Those who have come into the industry through other routes will also find the book packed with supportive information.