This British textbook focuses on the syllabus for the Chartered Institute of Marketing module, The Marketing Planning Process, but covers the full spectrum of what undergraduate and MBA students will need for a marketing planning course. It includes case studies of internationally-recognized companies, a sample marketing plan, and examples in each chapter address overall themes such as innovation, ethics, and globalization. An online resource provides an instructor's manual and PowerPoint slides and sample exam questions and links for students. Authors are Blythe (Plymouth Business School, U. of Plymouth, UK) and Megicks (marketing and strategy, U. of Plymouth). Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)