"Understanding the why of gender balance is easy, the real challenge is implementing the how across a busines. This book shows the reader how to do it, step by pragmatic Step." John J. Harris, Chairman and CEO, Nestle Waters<BR><BR>"This book is the best overview of the extraordinary business opportunity women represent." Julie Gilbert, Founder and CEO, Wolf<BR><BR>"How Women Mean Business is a must-read for any manager." Emilio Umeoka, President, Microsoft Asia Pacific<BR><BR>"How Women Mean Business sets out a compelling blueprint for better business practices in the 21st century." Cherie Blair<BR><BR>"A must-read for any leader wanting to use gender differences as a strategic lever to develop their business."<BR><BR>All the evidence shows that balance leads to more innovation and better business performance - after all, women are most of the market and much of the telent. Leaders have now understood why it is important, but are still struggling with how to make it happen.<BR><BR>Avivah Wittenberg-Cox, CEO of the leading gender consultancy, 20 first, and a world authority on leadeship, gender and business, points the way in four simple steps: Audit, Awareness, Align and Sustain.<BR><BR>This lively, hands on guide is packed with research and case studies showing how some of the world's biggest blue-chip firms have profited by balancing their businesses.