<DIV><DIV><P>The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process. </P><P><I></I></P><I>How to Understand Business Finance</I> is not written by an accountant and actually relates to running a business in a real market. &nbsp;It describes a business as it proceeds from initial set-up through its first year of trading, providing a quick course on business finance as it relates to business growth. &nbsp;As well as learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more.</DIV></DIV>