John Storey, a leading figure in the field of Cultural Studies, offers an illuminating and vibrant account of the development of popular culture. Addressing issues such as globalization, intellectualism, and consumerism, <i>Inventing Popular Culture</i> presents an engaging assessment of one of the most debated concepts of recent times. <br><ul><br><li>Provides a lively and accessible history of the concept of popular culture by one of the leading experts in the field. <br><li>Traces the invention and reinvention of the concept of popular culture from the eighteenth-century “discovery” of folk culture to contemporary accounts of the cultural impact of globalization. <br><li>Examines the relationship between the concept of popular culture and key issues in cultural analyses such as hegemony, postmodernism, identity, questions of value, consumerism, and everyday life.</li></ul>