This brand new edition of Creative Fashion Presentations provides an insider's look into how creative presentations impact the introduction or sale of fashion and other products at the trade and consumer levels. The entire spectrum of professionals who use creative presentations is covered, including fashion forecasters, fiber/fabric companies, promotion associations, designers, manufacturers, retailers, and apparel marts. Forms of presentations discussed range from visual boards to couture and pret-a-porter fashion shows. Polly Guerin's chapter on fashion show production is in effect a mini course on how to organize and develop themes and methods for trade or consumer shows.