<P>Logistic efficiency and effective supply chain management gives you a competitive advantage by delivering both cost reduction and service enhancement. This book is the unbeatable bestselling guide on how to get it right. New edition fully updated with 4 new chapters on current topics such as sustainability, outsourcing and product design.</P><BR><P>? The current edition (9780273681762) has sold over 30,000 copies since its publication in December 2004 (Vista All Time Sales). It sells approximately 1000 units a year in the UK (TCM Nielsen Bookscan).</P><P>? Updated with four new chapters: Managing Supply Chain Relationships; Product Design in the Supply Chain; Matching Supply and Demand; and Creating a Sustainable Supply Chain, as well as updated case examples and existing chapters.</P><P>? Companion website aimed mainly at higher education lecturers will contain PowerPoint slides and a bank of extra case studies.</P><P> </P>