"Geoff Burch is the master of persuasion"<br><b>—Allan Pease</b>, International bestselling author of <i>Why Men Don't Listen and Women Can't Read Maps</i><p><b>This book will change your life. (Is that persuasive enough?)</b><p>Getting what you want isn't easy. Why? Because most of us have no clear idea what we're looking for a lot of the time. The key to being brilliantly persuasive and influential is knowing exactly what you want before you set out to get it. <b>Irresistible Persuasion</b> presents a process that you can apply to any situation; you choose your starting point and your goal, then just join the dots. It's the only way to make success completely inevitable.<p><b>Irresistible Persuasion</b> shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way and why you should always consider the other person when you're negotiating. It's packed with new persuasion and influencing techniques as well as many powerful traditional methods.<p>Geoff Burch is the presenter of BBC TV's <b>All Over the Shop</b>. When he's helped you decide what you want, he'll show you the irresistible way to get it. You won't just get more customers, you'll get more profitable customers.