Who Is Talking About You?<P>&nbsp;<P>Master the art of word of mouth marketing with this practical hands-on guide.<P>&nbsp;<P>With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world&#8217;s most respected and profitable companies get their best customers for free through the power of word of mouth. <P>&nbsp;<P>Learn the five essential steps that make word of mouth work and everything you need to get started using them.&nbsp; Understand the real purpose of blogs, communities, viral email, evangelists, and buzz&#8212;when to use them and how simple it is to make them work.<P>&nbsp;<P>Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner&#8212;and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion&#8212;and why some multi-million-dollar advertising campaigns fail to get noticed. <P>&nbsp;<P>Open your eyes to a new way of doing business&#8212;that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.