<P style="MARGIN: 0px"><B> </B>This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.</P> <P style="MARGIN: 0px"><B> </B>Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers.</P> <P style="MARGIN: 0px"><B></B> For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.</P> <P style="MARGIN: 0px"> </P>