successfully prepare for the international marketplace.

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International Business

<P style="MARGIN: 0px"><B> </B>Successfully prepare for the international marketplace. </P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px"><B> </B>An Overview of International Business; Global Marketplaces and Business Centers; Legal, Technological, and Political Forces; The Role of Culture.; Ethics and Social Responsibility in International Business; International Trade and Investment Theory; International Monetary System and the Balance of Payments;  Exchange and International Financial Markets; Formulation of National Trade Policies;  International Cooperation among Nations; International Strategic Management; Strategies for Analyzing and Entering Foreign Markets; International Strategic Alliances; International Organization Design and Control; Leadership and Employee Behavior in International Business; International Marketing; International Operations Management; International Financial Management;  Human Resource Management and Labor Relations </P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px"><B>MARKET</B>: <I>International Business</I> illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this reader-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.<BR> </P>
 

  Autore: Griffin Ricky W., Pustay Michael W.  
  Editore: Pearson College Div  
  Isbn: 0137153732  
  EAN : 9780137153732  
  Data pub. 23 JAN 09  
  Collana: Pearson College Div (Hardcover)  
  Classificazione:BUSINESS and ECONOMICS  
  Pagine: 630  
  Prezzo: € 181,30  







 
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