<DIV>Virtual worlds have exploded out of online game culture and now capture the attention of millions of ordinary people: husbands, wives, fathers, mothers, workers, retirees. Devoting dozens of hours each week to massively multiplayer virtual reality environments (like <I>World of Warcraft </I>and <I>Second Life</I>), these millions are the start of an exodus into the refuge of fantasy, where they experience life under a new social, political, and economic order built around <I>fun</I>. Given the choice between a fantasy world and the real world, how many of us would choose reality? <I>Exodus to the Virtual World</I> explains the growing migration into virtual reality, and how it will change the way we live--both in fantasy worlds and in the real one.</DIV>