For students and those writing for online newspapers, magazines, video and audio broadcasts, and other multiplatform areas, Baehr (technical communication and rhetoric, Texas Tech U.) and Schaller (global communication and contemporary culture, Stephen F. Austin State U.) detail how to write effectively and concisely online. In addition to the theories, methods, and practices used by internet writers and journalists, they cover online publishing, new media news writing, blogging, micro-blogging, internet writing technologies, and social media/ownership. The visual aspects of web content design, copyright, digital literacy, and online reading are also explored. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)