<p>A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world <br><br>With two-thirds<b> new material </b>and scores of current examples from today's most successful companies, <i>The Anatomy of Buzz Revisited</i> takes readers inside the world of word-of-mouth marketing and explains how and why it works.<br><br>Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, <i>The Anatomy of Buzz Revisited</i> shows how to:<br><br>* Generate <i>genuine</i> buzz both online and off.<br><br>* Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities.<br><br>* Adapt traditional word-of-mouth strategies in today's era of Facebook, YouTube, and consumer-generated media. <br><br>Smart, surprising, and filled with cutting-edge strategies and insights, <i>The Anatomy of Buzz Revisited </i>is essential for anyone who wants to get attention for a product, message, or idea in today's message-cluttered world.</p>