<P style="MARGIN: 0px"><I>“Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way.”</I></P> <P style="MARGIN: 0px">–JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX</P> <P style="MARGIN: 0px"><I> </I></P> <P style="MARGIN: 0px"><I>“When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running of the business. </I><B><I>So, You Want To Start A Business? </I></B><I>is the blueprint I needed to get organized and put all the right things in place.”</I></P> <P style="MARGIN: 0px">–KORY BAILEY, Owner, Creative Counterpart</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Build the Successful Company You've Always Wanted to Own!</P> <UL> <LI>Avoid the 8 disastrous operational mistakes that kill new businesses</LI> <LI>Walk step-by-step through the entire process of building a winning business</LI> <LI>Master 55 amazingly simple rules of business success</LI> <LI>For every entrepreneur and potential entrepreneur...no previous business experience necessary!</LI> <LI><I>Launch the winning business you've always wanted…or make more money in the business you've already started!</I></LI></UL> <P style="MARGIN: 0px">More than 5,000,000 new businesses are started each year…but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 “killer mistakes” that cause most business failures–and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that <I>thrives</I>.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You'll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There's nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true–starting <I>right now</I>.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">What really makes a successful entrepreneur?</P> <P style="MARGIN: 0px"><I>What they do, how they act...and how to find your best path to business success</I></P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Get the 3 “Ws” right from the start</P> <P style="MARGIN: 0px">What <I>will you sell, </I>who <I>will buy it–and </I>why <I>will they buy it?</I></P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">55 simple, indispensable rules for success</P> <P style="MARGIN: 0px"><I>What you must know about customers, competitors, and your employees</I></P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">The art and science of managing people, operations, and growth</P> <P style="MARGIN: 0px"><I>Create processes, set priorities, maximize quality, measure people–</I>and improve every day</P>