Sometimes the best alternative for people who experience persistent difficulty in finding employment is to start a business and hire themselves, says Rogers (law, Howard U.), but many of them lack the confidence, the capital, or the knowledge to start, operate, and grow a new company. He offers help for African Americans in that situation, first with the confidence part by highlighting amazing success stories of black entrepreneurs from the 1600s to the present. Especially this section, he says, could serve as a supplemental text for courses in history, business, economics, or the social sciences. Then he sets out practical information that readers can use to increase their chances of achieving entrepreneurial success. Among these are developing ideas, building a business plan, raising capital, tax matters, and estate planning. Praeger is an imprint of ABC-CLIO, LLC. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)