Whether you're a novice or a seasoned retail entrepreneur, <i>Retail Business Kit For Dummies</i> shows you how to start and run your business in today's retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.<p>In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You'll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty.  Discover how to:<ul><li>Launch a successful independent retail business<li>Create a Web site that shines<li>Connect with customers and increase sales<li>Handle legal and accounting issues<li>Design stores that really work<li>Practice the 10 keys to retail selling<li>Use management practices proven in the trenches<li>Make visual merchandising work for you</ul><p>Make your new venture succeed beyond your wildest dreams with a little help from <i>Retail Business Kit For Dummies</i>!<p><b>Note:</b> CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.