This advertising guide is aimed at novice web developers and marketers who need to take advantage of the shift toward search engine optimization, Internet strategy planning, vertical portals and other innovations in e-commerce. Todaro is a noted expert in software development, graphic design, multimedia programming and Internet marketing, and he provides clear and concise tutorials on keywords, web page optimization, link popularity and rankings, PPC campaigns, sponsored results and direct email marketing. Appendices provide information on Content Management Systems (CMS), drop shipping techniques and Flash SEO principles. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)