Conventional wisdom said a natural food store could never compete with the big supermarkets, but today Whole Foods Market is a thriving multi-billion dollar success with more than 270 locations. Pioneering CEO John Mackey has rewritten the rules for how companies can flourish in today's marketplace and serve a higher purpose in the world. With Passion and Purpose, he shares his philosophy of conscious capitalism a revolutionary mission-driven business model that unifies profitability with integrity, compassion, and global responsibility. Listeners join Mackey as he explores: The stakeholder philosophy: how a company can benefit shareholders, employees, vendors, customers, and the environment without compromising its financial viability. How much should executives be compensated? Should all salaries be known to all employees? Mackey tackles the most controversial questions about his principles: Finding a place for philanthropy, passion, idealism, and love in a competitive economy, and more. If you hear the word capitalism and immediately think of greed, John Mackey has news for you: it doesn't have to be that way. With Passion and Purpose, the architect of one of the most inspiring stories in modern business invites listeners to join him in reclaiming capitalism to change it from a system of avarice to a force for good.