The title is an exageration of course, but the authors (both are freelance writers; Murray is also a small business consultant) do present practicalities that might make heads-in-the-clouds would-be entrepreneurs come down to earth, and will be useful to those who are already in business. Coverage begins with advantages and disadvantages of self employment, some self analysis (do you have what it takes?), and warnings about scams. Following is information on choosing a legal entity, naming the business and writing a business plan, and then: licenses, permits, insurance, prices, collection, marketing, taxes, bookkeeping, and hiring & firing, among other topics. The accompanying CD-ROM contains legal forms, agreements, and contracts. There is no bibliography, but a brief list of web resources is included. A more detailed index would have mad this book a more valuable resource. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)