Koller, an economics journalist and former foreign correspondent for the Canadian Broadcasting Corporation, describes the multinational company Lincoln Electric, a Cleveland-based arc welding equipment manufacturer, which promised its American workers since 1948 that no permanent employee who meets the firm's performance standards would be laid off for economic reasons. It also has a unique incentive system and high yearly profit-sharing bonuses, which makes its employees among the highest-paid industrial workers in the country. He describes the company's history and what lessons can be learned from its unique management system, especially those that can help American companies at a time of economic crisis. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)