<b>Discover how to access your creative power to boost your success in business</b><p>Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.<p><i>Business Innovation For Dummies</i> gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.<ul><li>Advice on how to apply creativity to the workplace<li>Ideas for spicing up presentations<li>Shows you how innovation leads to more productive business</ul><p><i>Business Innovation For Dummies</i> is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!