<DIV>In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.<br><BR>In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.<BR><BR>Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.<br><BR>Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:<BR><BR>· How to select the right model to imitate<BR><BR>· How to avoid oversimplification of a model<BR><BR>· Which imitation strategy to use<BR><BR>· How to prepare and execute an implementation plan<br><BR>Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.<BR></DIV>