Holtorf (archaeology, U. of Lund) is objective in his examinations of how the trendiness of archaeology gets in its own way in the media. He examines television shows from Germany, Sweden and Great Britain (with a sideswipe at the newspapers), common perceptions such as "archaeologists dig up things" and the pleasure amateurs take in the discipline, the role of the archaeologist in the mass media (adventurer, detective, maker of profiound revelations, and caregiver of ancient sites and finds, the archaeologist's clothes, strategies of engagement with the public (education, public relations and democratic), and the benefits of reconsidering public-view archaeology. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)