Hipgnosis was the design firm of choice for the biggest and best bands of the classic rock era. Formed by Storm Thorgerson and Aubrey Powell in 1968, Hipgnosis was a graphic design studio specializing in creative photography and working mainly in the music business designing album covers for many rock 'n' roll bands including Pink Floyd, Led Zeppelin, Genesis, 10cc, Yes, Peter Gabriel, Black Sabbath, Paul McCartney, Syd Barrett and Styx, amongst others. For a dozen years Hipgnosis created timeless rock iconography. This is the first book to document their output in detail, focusing on over 60 package designs - from cover to label - written about in entertaining detail by the men who created them. Also included are short essays by musicians (such as Pink Floyd's Nick Mason), artists (Peter Blake) and fellow designers (Paula Scher) on their favorite covers, plus a contextual commentary by Adrian Shaughnessy, as well as unseen photographs and ephemera.