The emergence of Web 2.0 is provoking challenging questions for developers: What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax? Which business models are appropriate and how do we implement them? What are best practices and how do we apply them? <br><br>If you need answers to these and related questions, you need this book—a comprehensive and reliable resource that guides you into the emerging and unstructured landscape that is Web 2.0.<br><br>Gottfried Vossen is a professor of Information Systems and Computer Science at the University of Muenster in Germany. He is the European Editor-in-Chief of Elsevier's Information Systems—An International Journal. Stephan Hagemann is a PhD. Student in Gottfried's research group focused on Web technologies.<br><br>* Presents a complete view of Web 2.0 including services and technologies<br>* Discusses potential new products and services and the technology and programming ability needed to realize them<br>* Offers 'how to' basics presenting development frameworks and best practices<br>* Compares and contrasts Web 2.0 with the Semantic Web