<p>What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores?</p> <p>If you've ever considered owning a store but don't know where to start, <i>The Everything Guide to Starting and Running a Retail Store</i> is perfect for you. This resource will help you recognize the importance of an independent retail store in community life and the opportunities it offers for a rewarding lifestyle.</p> <p>This comprehensive guide shows you how to:<ul> <li>Spot and capitalize on small retailer trends</li> <li>Conduct your own market analysis</li> <li>Research and select the most appropriate retailing software</li> <li>Run your business day to day</li> <li>Attract customers with effective advertising</li> <li>Make the leap to online selling</li></ul> This helpful handbook offers practical advice on retail store planning and management with valuable guidelines and real-world examples that can make the difference between your store's success and failure. This guide provides all the tools you need to run a store that your customers--and you--will enjoy for many years to come!</p>