Sams Teach Yourself Google AnalyticsÖ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn everything you need to use Google Analytics to accurately measure your website's performanceùand improve it!<BR><BR>Tips point out shortcuts and solutions<BR><BR>Cautions help you avoid common pitfalls<BR><BR>Notes provide additional information<BR><BR>10 minutes is all you need to learn how to...<BR><BR>Quickly create a Google Analytics account and add Google Analytics to your site<BR><BR>Define goals and measure how well your site is achieving them<BR><BR>Track visitors from search engines, pay-per-click advertising, email, and other sources<BR><BR>Discover the pages your visitors view, how long they stay, and where they exit<BR><BR>Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files<BR><BR>Identify your best and worst content, and fix poorly performing pages<BR><BR>Improve your site by tracking error pages and broken links<BR><BR>Measure AdWords traffic, position, and e-commerce performance<BR><BR>Manage Google Analytics through the Dashboard<BR><BR>Customize Google Analytics to work more effectively with your site<BR><BR>Capture more accurate information by filtering out internal traffic<BR><BR>Choose the right reports and data, understand them, and act on what you learn