<div><div>This book makes a critical and historical analysis of the public information poster and its graphic derivatives in Britain and Europe during the First World War. Governments need public support in time of war. The First World War was the first international conflict to see the launch of major publicity campaigns designed to maintain public support for national needs and government policies. What we now know as spin has its origins in the phenomenon. Then, as now, the press, photography and film played an important role, but in the early 20th century there was no radio, television or Internet and the most publicly visible advertising medium was the poster. </div></div>