<DIV><B>An essential guide to doing business in Central and South America, complete with communication and etiquette tips.</B><BR><BR>This is the essential guide to business etiquette and customs for anyone doing business in Latin America. It features everything the reader needs to know?from getting an appointment to securing a contract. Doing business in Latin America can pose unique, substantial challenges to a non-native, and this book demystifies the entire process. From the two-hour ?business lunch,? at which no business is ever discussed, to handing out business cards the right way, Diran covers every crucial nuance. He also addresses:<BR><BR> ? How things move at a much slower pace than most American business processes and deals<BR> ? How family truly comes before business, even if it means skipping an important meeting to take care of a loved one<BR> ? The importance of connections and mutual Acquaintances<BR> ? How to work with translators and bilingual assistants to get the job done<BR> ? Proper dress, body language, and gestures<BR> ? Tips on entertaining and giving and receiving gifts<BR><BR></DIV>