<DIV><DIV><DIV><DIV>With a new afterword by the author. </DIV><DIV> </DIV><DIV>Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore—praised as a "scholarly crusader" by the<I> New York Times</I>—reveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create poll-driven news stories—including force-feeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers <I>do</I> lie, <I>The Opinion Makers</I> clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy. <P></P></DIV></DIV></DIV></DIV>